Matt Townsend of Ultimate Creative Communications delivered a brilliant presentation at this week's SMBA meeting on Wednesday. He delved into the history behind Ultimate, the different departments within the company and the people within them. After discussing the huge range of creative and digital services, Matt focused on one case study which encompassed these services. Ultimate has worked with Chester Zoo on several campaigns, most recently The Lanterns at Chester Zoo 2017. The festive campaign highlights several areas of Ultimate’s expertise including; creative concepts, creative advertising, animated film for use on social media and within cinemas and digital advertising as well as building a micro website behind the campaign. The Lanterns at Chester Zoo encourage visitors during the quieter, colder months with a magical lantern display. This year there will be even more theatre with characters from the zoo interacting with the audience. This year’s challenge for Ultimate is to help the Zoo to get 100,000 visitors through the gates. After achieving 67,000 last year with the help of Ultimate’s 2016 Lantern campaign, let’s help Matt smash this new goal! You can watch their stunning animation below!   Comments(0)

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