This mornings inspiration speech was by Matt Townsend from Ultimate. Matt talked about business strap lines, he told us how the best companies don't say what they do, they say why. He explained that people align emotionally with what they read & when given a choice we go with our gut feeling.
Matt got us all thinking about our own strap lines and ended the speech with his, 'Enjoy life, do great work'. https://twitter.com/Ultimate_Matt